I don’t understand it in detail – and that’s okay. My principle: if I don’t understand where the money comes from, I don’t go there. And if I understand, but can’t control it, I enter in a limited volume. Business has taught me not to trust forecasts, but to look at models and risks. I don’t invest in colorful presentations – I invest in clear profit mechanics.

Control. Because profitability without control turns into roulette. Even if something gives 30% per year, but I don’t understand how it happens – I refuse. And if it gives 8%, but I am calm – I enter more boldly. This is not even the thinking of an investor, but of a business owner. I am used to controlling the outcomes, and not guessing.

I invested in one “almost ready” IT platform, which had a beautiful prototype and cool presentations, but not a single paying client. The project burned out after 9 months. A mistake? Yes. But the main lesson: if there is no demand, there is no business. Even for the most technologically advanced idea. Now, the first thing I look at is not the product, but the client.

With respect. It’s like keeping part of your capital in a concrete box – not very flexible, but reliable. I have an ETF, but I’m not a fan. I still analyze what’s inside, why, and how much it intersects with my business exposure. What’s important to me is not just “where the yield is higher”, but “what complements my portfolio logically”.

Less fuss. More cash in the account. And most importantly – do not invest in what is fashionable. Back then, it was real estate in a “rush”, crypto “on hype”, startups without a product. But it was necessary – in a banal business, people, processes. There, money grows not from luck, but from systematic work.